The Rise of The Travel Influencer

A couple of weeks ago I spoke about why being a digital nomad is popular. Of course, one of the ways people look to work and travel is as an influencer. Be that blogger, vlogging or on Instagram. 

For many sharing their adventures with the world has become a way of life and allows them to keep travelling. 

However, why is this happening? Why are people turning to influencers to get their ideas for travel? And what are those people getting from sharing their adventures? 

The Rise of The Influencer.

Social Media and the rise of people sharing their lives with others has been a huge driving force in changing how people work and see the world around them.

People get into this way of life for many different reasons. For me, I started my blog as a way to pull myself out of a dark place and give me purpose.  I was lucky enough to build it up over the last 9 years. 

However, blogging and the influencer community has changed a lot since then. People can set out to purposefully enter this type of job and many are very successful at it. 

For instance, Ashley Beougher and her family travel across the globe. As an influencer, she felt the want to inspire other families with their travels and show how it has connected them on another level. She also points out that many travel companies want different things, beautiful photos, drone footage, area tours. It is always worth sharing your strengths as you never know what may take a companies fancy.

Why Share It All? 

One of the great things about being a blogger for me is you can share as much or little as you like. While I am always honest, it doesn’t mean I share everything. Ash and I both hate having our photos taken, so I don’t include pictures of us and that is something you can work with no matter what your particular niche is. 

While, of course, it is fun to see people enjoying the activities they get up to, it isn’t always necessary. If you have an eye for showing surroundings around you just beautiful shots and footage can be enough to leave people feeling breathless. 

Is it All About Travel?

Of course, even as a travel influencer it doesn’t have to be just about travel. 

Many people have found ways to share travel-related items, such as clothing, to help supplement their time and income while on their travels. 

In fact, Instagram has a huge impact on what people buy for their travels these days. This offers another income stream for travel influencers, sharing and providing feedback on travel items and clothing which help to make packing and travelling easier. 

It is worth remembering however that while working in this field isn’t for everyone, nor is working with certain influencers for every brand. You have to be ready to accept the no’s and non-replies, alongside the yes. You have to be able to show what you can offer to each company. 

Travel influencing can be such a fun niche to step into, however it can be hard to start off. If you have the drive to do it, it can be ever so rewarding and take you to places you could never have dreamed of. 

If you are looking to become a travel influencer I wish you all the best, and hope for success for you. 

Do you have any tips for stepping out into the world and becoming an influencer? 

This is a collaborative post.

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