Food Packaging Claims – How Much Do You Understand?
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Have you ever looked at the health claims on food packaging and wondered exactly what they were telling us? Or do you understand every word?
I have to admit until Ash developed diabetes I didn’t understand much at all. While my knowledge now is only a little better.
However, no matter your understanding of health claims on food packaging; Health Claims Unpacked need your help.
What is Health Claims Unpacked?
Health Claims Unpacked is a website funded by EIT (European Institute of Innovation and Technology) Food and lead by Professor Rodney Jones, Professor of Sociolinguistics, University of Reading. Alongside being supported by partners across Europe including the BNF (British Nutrition Foundation).
It is obvious to many of us that health claims on packages are useful. They can help us all make choices which lead towards a healthier lifestyle. As well as giving vital information to people who have health issues.
However, sometimes the wording of this information can be complex and hard to understand.
As such Health Claims Unpacked are looking to try and understand just how much people know and understand about health claims on packaging. Then with this information in hand, they will provide guidance to regulators and the food industry, in the hopes of making the information in future clearer for all.
One important piece of knowledge, I can share with you today however is that all claims on produce are lead by science.
So How Can You Help?
Until the end of the year, Health Claims Unpacked are asking everyone to head over to their website and complete the activities on their interactive website
It will take just 15 minutes to take part in this important research. Which will help shape the future of health claims on packaging.
What’s more, you might just find yourself learning a thing or two. However, don’t worry about it feeling like a chore. It is conducted in such a way to keep you engaged and focused on the task. While you are never left feeling silly for what you do or don’t know.
The research is conducted in a number of parts. The first tests your nutrition knowledge, do you know what different nutrients help keep certain parts of your body healthy? My answer was no. However, now I do know just a bit more.
Next up is understanding package labelling. Do you know when a product is making a health claim? Then comes rewording, do you feel that two labels mean the same thing or not?
Next, you get to go shopping, what wording makes you buy a product and how exactly would you choose to label a product if you were to be in charge.
You don’t need to complete the research in one go, it is something you can dip in and out of.
So if you have some time to spare head over to Unpacking Health Claims before the end of the year and help shape the future of food packaging.
How informed do you feel when it comes to health claims on food?
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Interesting post – it can be really difficult to make sense of it!
It really can be – I have to admit I still do struggle with some information on them.
That is very interesting, labelling can be so confusing
I have to admit that before reading this, I had never bothered to read the packing and labeling on products. I will certainly head over and check it out.
I am going to have a look at this, very interesting. Im constantly reading the labels due to my daughter’s allergies but I never understand half of it other than what I need to for her allergies.
It is hard, isn’t it? Hopefully, this will help make things easier for people.
A very useful site – thank you!
Interesting! I will take a look. I must confess that I mainly look for the V for veggie or vegan marks and not worry too much about other things except perhaps nasty trans fatty acids..
It’s worth learning about the health side of things I think – something which can help us all.
Wow this is completely a new ball game
For me. It is really surprising what you learn from labels too isn’t it
It is amazing all the information they can hold – I definitely need to learn more.