5 Reasons as to Why Your Content Just Isn’t That Great
When you write a piece of content, you, of course, want it to be the best quality that it could possibly be. Nobody wants to hear that their great piece of writing is utterly rubbish and is the reason why your conversions are lacking, and your content isn’t being shared by nice big companies like you had hoped.
Your audience has obviously decided to click through to your page as it something that interests them, so don’t lose them because of your lack of linguistic pizazz.
Here, the team at Liberty Marketing discuss some of the most common reasons your content could suck, and why your audience may perhaps be leaving your website quicker than expected:
A Weak Introduction
The first paragraph should be what attracts your reader and should aim to make them stay on your page. So, create a brief introduction by saying exactly what you’re going to write about, and why you have chosen to write about that topic.
Too Much Advertising
Linking to websites that supply supporting facts or complementary stories are of course great, as it shows that you aren’t making up any of the brilliant statistics that you have decided to use in your content.
However, if someone clicks onto your page and spots too many navy-blue underlines, then it may look spammy and they will likely leave your site, therefore boosting your bounce rate. Only include links if they are necessary and act as a source of information.
Spelling Errors
Nothing looks more unprofessional than a webpage full of typos or bad grammar. In fact, it can often be the reason that people click the BACK button a little sooner than both you and they would have liked to. Ensure that you’re using spell-check throughout your piece.
An Unclear Structure
The human eye is extremely lazy and if it can’t see a well-structured post with sub-headings and bullet points, then chances are that they will press the backspace quicker than a flash.
Bullet points make it easy to process pieces of important information, whereas short paragraphs will break down the topic that you’re talking about and make it easy to digest. Nobody wants to read a huge block of text.
Conclusion
If there is one part of the blog that people want to read, then it is the conclusion to know exactly what has been said and where to click next.
So, here’s ours…
Next time you’re writing content for your website, remember to keep these five top tips in mind. And if you need more marketing help, Liberty Marketing are just an email or phone call away.
Paul Hunter is the Marketing Manager of Liberty Marketing, a specialist digital marketing agency in Cardiff. As well as being responsible for the overall marketing strategy for the agency, he works with key clients such as Universal Music and Admiral.
This is a collaborative post.
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Some useful tips on this blog, really important points for people trying to improve there blog 🙂
I am just starting a blog and some of these points are very useful. I think have a lack of focus is a real danger point
Excellent post with some really good guidelines. I totally agree that clear writing in paragraphs and sub headings make it easier to read a post. Also spell checker is a great tool and good punctuation is of equal importance.
Too much advertising is a killer. I see sites with so many pop up as and subscription listings it makes me not want to even stay on the site.
You really make some great points. For me, ads are a real turn off too, the moment I see them I tend to leave the site.
What an honest post! This was an awesome way to get me to open my eyes, if I wouldn’t read it I wont post it, that’s a good rule. Thanks for sharing! 🙂
I always forget to write a conclusion as often its somewhere in the mix but that’s a lovely tip.
These are fabulous tips which I am going to take note off the next time I prepare a blog post.
The first thing I do when I start a post is create the structure. Without it, it wouldn’t be a post, but just random paragraphs. And I have seen many blogs written like this.
The thing that I’m scared of is too much advertising. Every time I see a page with too much I want to click away so it makes me afraid of putting up any on my page.
This post is totally spot on, typos, spammy ads and extremely long paragraphs are all contributing factors to a high bounce rate. It’s very important to take these tips to consideration so you can have readers who will keep coming back, because they enjoy your content. thanks for the tips.
This is a very real issue for me, it has been of great concern for a while now, taking your time to create content only to read through and discover so much is wrong. Too much advertising is certainly a huge turn off for most readers.
A good intro is essential. It makes people decide whether they want to carry on reading or not.
I do often see spelling mistakes, or the wrong word used and thus it passes the spell checker. At first I felt the need to bring it to the writers attention each time I see it. But then I felt like I was being too picky on their posts, causing a negative experience and stopped mentioning it. I would love to have honest feedback on our site, I think Shawn does an amazing job writing the blogs and it is very rare for us both to miss a spelling mistake/wrong word etc. My hope is that it will start to grow organically.
Totally agree, i hate reading blogs with too much ads too. Feels so unreal.
I’m not great at writing so I leave to the people that are ?
I always find spelling and grammar mistakes a massive turn off when reading content online – so definitely agree with that one. And having a good intro is key! X
I completely agree with this. It’s an easy checklist to follow when writing a blog.
I think this is the reason why I don’t have advertising as I don’t like the way it looks within my content x
Those are some great pointers to keep in mind if you are a blogger. When you are writing, think of something that can attract or hook unto your viewer’s attention.
You definitely know how to write a blog. I read the whole thing. And it was helpful. I am always trying to improve my writing.
Thanks for the helpful hints. I have not been blogging that long (since April) and love reading posts that provide useful information. When I’m writing a post, I try to come up with a catchy title/headline that makes people curious about what it’s about. It seems to be working so far!
Some great ideas, always need a good introduction to grab hold of the reader. My biggest gripe is advertising all over something I am trying to read
A great checklist to keep in mind when writing content. Thanks for putting it so concisely.
I am bad at spelling and grammar so I have app that checks it for me. It is amazing how easy it is to misspell a word.
Great article. Very interesting to consider.
Sorry just to add – content isnt always easy to come up with, and posts like this are inspiring and help us form new ideas 🙂 thank you x
I can see how my working on my introduction could be helpful, especially because it’s what my newsletter subscribers see. I need to work on all of these tips to be honest because I have been feeling like my content is boring lately.
Spelling errors really annoy me – we all make them but i still tut when i see one!
Thank you!! I always pride myself on my linguistic pizazz (ish) but I’m utterly rubbish at attention to detail and particularly in using appropriate structure to my posts (I had to google ‘bullet points’ – jokes).
This was a completely timely reminder that those bits are just as important as being a wordsmithing wizard.
do I have to show it my content writer? I think yes.
Great tips also too much advertising makes the site really slow so it takes an age to load up