When you write a piece of content, you, of course, want it to be the best quality that it could possibly be. Nobody wants to hear that their great piece of writing is utterly rubbish and is the reason why your conversions are lacking, and your content isn’t being shared by nice big companies like you had hoped.
Your audience has obviously decided to click through to your page as it something that interests them, so don’t lose them because of your lack of linguistic pizazz.
Here, the team at Liberty Marketing discuss some of the most common reasons your content could suck, and why your audience may perhaps be leaving your website quicker than expected:
A Weak Introduction
The first paragraph should be what attracts your reader and should aim to make them stay on your page. So, create a brief introduction by saying exactly what you’re going to write about, and why you have chosen to write about that topic.
Too Much Advertising
Linking to websites that supply supporting facts or complementary stories are of course great, as it shows that you aren’t making up any of the brilliant statistics that you have decided to use in your content.
However, if someone clicks onto your page and spots too many navy-blue underlines, then it may look spammy and they will likely leave your site, therefore boosting your bounce rate. Only include links if they are necessary and act as a source of information.
Nothing looks more unprofessional than a webpage full of typos or bad grammar. In fact, it can often be the reason that people click the BACK button a little sooner than both you and they would have liked to. Ensure that you’re using spell-check throughout your piece.
An Unclear Structure
The human eye is extremely lazy and if it can’t see a well-structured post with sub-headings and bullet points, then chances are that they will press the backspace quicker than a flash.
Bullet points make it easy to process pieces of important information, whereas short paragraphs will break down the topic that you’re talking about and make it easy to digest. Nobody wants to read a huge block of text.
If there is one part of the blog that people want to read, then it is the conclusion to know exactly what has been said and where to click next.
So, here’s ours…
Next time you’re writing content for your website, remember to keep these five top tips in mind. And if you need more marketing help, Liberty Marketing are just an email or phone call away.
Paul Hunter is the Marketing Manager of Liberty Marketing, a specialist digital marketing agency in Cardiff. As well as being responsible for the overall marketing strategy for the agency, he works with key clients such as Universal Music and Admiral.
This is a collaborative post.