The Adorably Quirky World of Labubu: Why Collectors Can’t Get Enough
From blind boxes to viral fan art, Labubu has become a beloved icon in the world of cute and quirky collectables. Whether you’re a long-time collector or new to the scene, there’s something irresistibly charming about this little rascal and the creative universe it lives in.
In this post, we’re diving into why Labubu continues to steal hearts across the globe, including mine!
Who (or What) is Labubu?
Labubu is a mischievous yet lovable character inspired by Nordic folklore and created by Kasing Lung, a Hong Kong-Belgian artist whose imaginative creatures have taken the designer toy scene by storm. They are a character that is part of “The Monsters” series and is a much-loved mascot of the POPLAND theme park.
Produced by POP MART, the same powerhouse behind series like Molly, Skullpanda and one of my favourites, Hirono, Labubu blends a dash of creepy with a whole lot of cute.
Wondering more about The Monsters? Well, here’s a quick rundown on some characters. Labubu are all female, while Zimomo is male; he’s larger and has a tail. Mokoko is female and the only one like her; she is light pink, with a white belly and a heart-shaped nose (rather than the triangle ones most Labubu have). Then, of course, there is Tycoco, a skeleton character who is Labubu’s boyfriend (yes, really). As well as Spooky, Pato and Yaya.
At the moment, there have been 3 versions of The Monsters Labubu pendants: Macarons, Have a Seat and Big Into Energy, with each set including 6 regular figures, which you have a 1/6 chance of pulling and a secret which offers a 1/72 chance.
There have also been some special releases, such as Let’s Check Mate and a blind box series in collaboration with Coca-Cola, too.
Why the Coca-Cola Labubu Has Fans Buzzing
Late in 2024, the Coca-Cola x Labubu collection was realised, with 3 different Labubu to collect (2 regular and one secret). With that red and white branding we all know, alongside the fluffy signature Labubu flair, these figures are pure pop culture gold.
The red-and-white packaging? Iconic.
The vintage soda-shop aesthetic? Chef’s kiss.
The chance to pull a rare figure? Yes Please!.
Why Collectable Toys Like Labubu Are So Popular
There’s more to Labubu than just shelf (or bag) appeal. Here’s why these figures are such a hit:
- Stress relief & joy: Unboxing a mystery blind box taps into that child inside us all and brings about a little rush of serotonin. It’s like the grown-up version of a Kinder Surprise.
- Creative expression: Many collectors use figures to decorate desks, bags, curate themed shelves, or even create flat-lays and social posts. What you do with yours is up to you!
- Limited edition magic: The chase of the secret is always fun, will you manage to pull your favourite colour?
- Community vibes: Collectors connect online to trade, display, and come together to talk about their recent pulls and full collections, making it about more than just the toys. There are some great Discord communities about!
So no matter if you are into kawaii characters, pop culture mashups, or just love adding a little weird-cute energy to your day, Labubu might just be your new obsession.
Competition
If you have been trying your hardest to get a Labubu but have been failing, then here’s another chance as I have a Coca Cola x Labubu to give away (I should also have some Big into Energy later in the year). To be fully honest, I have opened this from the bottom, but I’ve reglued it, so you get all the fun of finding out which one you have pulled.
To enter, all you need to do is follow the options on the Gleam widget below:
Win a Coca-Cola x Labubu Blind Box.There is no mandatory entry option in this competition; all entries are optional. However, entering via multiple methods gives you more entries into the final draw.
Good Luck!
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I don’t actually collect anything for myself but I collect buses for my son, my favourite is a a route that used to run down our road
I collect cat ornaments. My favourite one was a Christmas gift from my parents.
I collect frogs and my favourite item is a “canned tree frog” that an Australian friend sent me about 20 years ago! It’s a soft toy in a tin can as would be used for food….always makes me smile
I collect jellycats. my favourite has to be my Sugarglider. he’s so cute! ⁶
I’m not a collector as such but I can’t resist buying books usually second hand from charity shops – I have to smuggle them into the house so that my husband doesn’t see them
I have a small collection of things I bought as a child whilst on holiday. My favourite is a pottery mouse from Guernsey.
we collect fridge magnets, we have them from all over the world, it’s lovely because just opening the fridge brigs back memories
My daughter would love to win this!
I collect shell animals that started as a child going on holiday in Brixham. I have this really cute Pekingese dog he really tiny but always makes me smile.
I collect fridge magnets from everywhere I’ve been to. I’ve got hundreds! My favourites are probably my Florida ones as that was such a great holiday.
i collect pokemon cards, fave is my charizard.
I collect books, and I love them all, but my favourites are 1950s Boys Own Books
I collect vintage perfumes – my favourite is a bottle of Tabu that looks very 50s/60s
I’ve recently gotten into collecting Pokémon cards. My favourite card at the moment is an Eevee with a boosted evolution.
I collect Christmas Baubles. I try to get one from any places that I visit. When I decorate my Christmas tree it reminds me of the lovely places that I’ve been to. My favourite one is hand made painted glass in the shape of a crescent moon which I got from Toulouse
I collect football programmes and have done so for nearly 30 years.
I used to collect key rings as a child and my favourite was a complete, miniature bible in a metal cover with a shell inset around a crucifix.
Theses look great
the labubus have grown on me a lot. they look cute 💗
I used to have many a collections, mainly continued on from my grandparents after they passed, including thimbles. But now the only thing I have is a collection of pocket dragon ornaments and I love the ‘belly button’ one, I adore crafts and it was one of the first ones I received which was from my dad.
I used to collect Belgian beer glasses, my favourites were from La Chouffe.
I collect fridge magnets. I started collecting when I was able to take my kids places. My favourite is a magnet my daughter got me from a local theme park she went to with her brownies group
I collect games and consoles my favourite being my collection of donkey kong country games
they like gold dust
They really are – I’ve managed to get 1 of each version and two colas but that’s it – I’ve got a couple on September back order as well.
The only thing i would say i really collect are books and i wouldnt say i have a favourite one but what sparked my reading when i was younger was the narnia chronicles.
I collect Snowglobes and anything disney got quiet a arge collllection
I don’t really collect anything but my son collects things related to retro gaming
I collect Snowglobes, my favourite is the 1st one I got, a Snowglobe with Father Christmas & his reindeer.
I’m a knitter and I love to collect wool. It is to use ‘one day’ but I still love to find places that sell it on days out or on holidays. I like to collect natural fibres and my favourite is a ball I bought at a farm where the sheep were reared
I collect thimbles, I have since I was a little girl, and my favourite is a Nasa one
I am obsessed with Labubu. I don’t yet have a cola one!
Edge sculptures, my favourite is my octopus closely followed n=by my baby giraffe
My daughter has quite a collection now but this is one she would absolutely love.
this is my granddaughter all over, even down to the cola bottle
I collect Lego sets and my favourite is a gorgeous Sherlock Holmes book nook.
I like to collect funko pops and my favourite one has to be a spiderman one I have
I collect physical media like video games and dvd even vhs.
My daughter has started to collect Labubu and I’ve just started to collect the Popmart Disney ‘Steamboat Willie’ collection.
I collect enamel pins – They’re all over my backpack. My fave is probably the Spirited Away soot Sprite holding stars that says “finish what you started, human”!
I love collecting anything with Winnie the Pooh. my favourite is a crystal Winnie with his honey pot. you place a yellowctea light in the potcsovit looks like honey.
Considering the amount of gothic / steampunk ornaments I’ve got, I think I must have advertently become a collector! My favourite is a 90cm tall fallen angel.
This is the dream of my 10 year old.
I collect Crystals and my favourite is Amethyst because I find it helps with anxiety x
My wife collects pocket dragon figurines – she does not have a favourite though!
I like to collect pokemon cards my favourite is my Bulbasaur one
I collect 12″ records and my favourite one is called The Whistle Song by Frankie Knuckles.
oh wow! I’ll love it. I have a whole shelf of soft toys I collect. My favourites are Rosie & Jim.
I collect Pokemon cards. Not had a big hit yet, but my fave is the Japanese Aerodactyl.
I seem to collect cats and couldn’t possibly pick a favourite!
I collect Royal Crown Derby paperweights and my favourite is a leopard
I would be the best grandma in the world if I could win this!
I have a nice collection of Moorcroft pottery and couldn’t pick a favourite