Promoting Your Music as an Adult – Where Do You Start?

How to promote your music as an adult.

You’ve done the hard part and you’ve created some brilliant music! Now all you need is millions of adoring fans and the rest is taken care of – right? Well, something like that.

Some musicians believe that their creation is promotion enough and there’s nothing more they need to do. Building your brand and promoting your music can be a difficult process and if you’re not sure where to start, read on for some great tips.

Build the foundations for your social media platforms.

First things first, you need to set up your online presence. Open up social media accounts across the major platforms. Remember that the purpose is to build a hub for an online community to gather around your music and so your approach has to be genuine.

For live broadcasting, think Twitch, YouTube, Periscope, Twitch, Facebook Live and Instagram Live. Find out where your fans are more likely to be found and start to stake out your little corner of the internet.

If you haven’t designed your branding yet, or you’re not sure where to start, think about using free online design tools like Canva. Think about the different size of logos and dimensions needed across each platform and make sure your branding is optimised for each.

Understand what your audience is looking for and what type of content they are likely to want to engage with.

Join like-minded / niche communities that allow you to cross-post your content and build your fanbase organically.

Be creative with your live music sessions.

Let’s be honest: a global pandemic is not really conducive to musicians or the entertainment industry.

But there’s also a real opportunity to demonstrate creativity and redefine what online live music gigs look like.

Use live-streaming apps to put together some events that you can ticket or put on for free. Of course, it’s incomparable to the atmosphere of being in a live music venue with people who are experiencing your music right in front of you. However, online live streaming actually has multiple advantages compared to live events.

First, you aren’t limited by the number of people you can perform for at any one time – venues will want to make sure that they are sold out but there’s always limits on the number of people who can be in a building at one time.

Second, you can build a unique sense of community while live streaming. Fans from any location in the world can listen, comment and interact with you and with each other. This is an unprecedented world crisis and people are looking towards artists and musicians for a semblance of normality.

Give people something to look forward to by having regularly scheduled events and the chance to engage with you and other followers. We’ve all heard the word ‘unprecedented’ a lot this year, but it really is a unique time for you to figure out the best way for you to promote your music in an innovative way.

Promoting your music doesn’t have to be an impossible task if you know where to start.

At the end of the day, your expertise and speciality lie in making fantastic music that people want to consume. You can even fully leave the promotion side of things to the experts (like the folks at Now Listen PR) so that you can focus on what matters.

Now more than ever, people need music and if you’re looking to promote to the widest possible audience, some specialist support might be just what you need.

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