Blogging is normally a solitary practice. After all, most bloggers (and writers in general) tend to function best when left to their own devices. What’s more, many bloggers don’t operate as part of a team; freelancers, for example, are often self-employed and don’t have direct contact with their employers. However, collaboration offers bloggers a myriad of opportunities and benefits they’d otherwise miss out on. And the most successful bloggers know how to partner with others and collaborate effectively. Even if you’re normally not the “collaborative type,” you’ll still want to check out these four major advantages blog-writing collaborations provide:
Proofreading your own work is very difficult. No matter your experience level, every writer can benefit from another pair of eyes looking over their content. It may be difficult to swallow your pride on this one, but simply recruiting a friend read your next blog before you post it will allow you to cut down on some silly mistakes.
In the burgeoning world of content creation, online writers need to take every opportunity they can get to expand their audience and get more people interacting with their blog. One of the best ways to do that is to write a guest post on someone else’s blog –– or to invite another professional to write on your blog. “YouTubers” do this a lot in order to grow their viewership, and bloggers can follow suit to great effect. Just make sure to partner with someone in a related field, but who you aren’t in direct competition with.
Improved Project Management
Many companies are changing the way they think about blogs and blog writing. Indeed, lots of businesses are constructing pillar pages on their websites and asking their copywriters to take on bigger projects than ever before. As such, the typical blog post is getting longer all the time. Having a trusted partner on your side is, unsurprisingly, a big advantage if you get saddled with a hefty project. Not only can they assist in proofreading, but they can help you craft a cogent structure for your piece and bring fresh ideas to the table when you get stuck.
At the end of the day, two heads are better than one. It’s always beneficial to have a trusted friend or colleague who can assist you when you’re struck with writer’s block –– or don’t know how to handle a difficult or esoteric subject. Remember, there’s no shame in asking an educated partner to explain a complicated blog topic.
The Bottom Line
It doesn’t matter if you write reviews of Leucosep lab equipment or run a personal fashion blog –– the truth is everyone could use a little help from time to time. Networking might not come naturally to all of us, but bloggers nevertheless need to establish a few connections they can call on in a jam.