How to Create a Successful Kickstarter Campaign from a Buyer

I love searching through Kickstarter, I have found so many crowdfunding campaigns to back on there to help them raise money for some amazing creative projects.

But I’ve also found some listings that have left me scratching my head.

As well as backing some projects which have left me wondering, just why did I do this?!

So while I can’t tell you I have run a successful campaign that’s been funded 100s of times over. I am one of the people who will likely be looking at your Kickstarter page and wondering if I should buy in.

As such, I thought it might be an interesting idea to give you some insight into what I look for when I go and back a Kickstarter project. So if you’re starting one or you’ve already launched a Kickstarter campaign, this post is for you.

Here’s how to create a successful Kickstarter Campaign from a potential backer.

Illustrations.

While you might not have a picture of the finished products, illustrations always catch my eye.

I want to know what the finished product may look like and this really helps to bring projects to life.

Of course, with some products illustrations aren’t possible such as movies, so think about how you can make the pitch pop.

Walls of text can be really hard for a potential backer to get past.

Sell Yourself.

While Kickstarter is about getting money for a product or project, as a backer we are really buying into you as a person.

After all, in backing, we understand we may not get a product.

So talk about yourself, what makes you the perfect person to back for this particular project, why this is a good idea and why we should help you to hit your funding goal. If you have a compelling story to tell then share it!

Talk To Your Backers.

I recently have had a couple of different situations come about. Both basically had issues with the product.

One person kept us up to date at all times via an email list, the other never said a word. Even messaging direct was met with silence.

The first even if I never received a thing from this project I would back again a million times over, the second even if I received something, in the end, I would never back again.

When you know the full situation it is easy to empathise with the project leader, when you are ignored it is easy to become disillusioned and annoyed.

When people are on board with your campaign, it’s easier for them to help spread the word so don’t forget them. Try using emails and social media channels to keep in touch with your backers.

Make Great Rewards but Try and Set Your Goal Low.

From watching different campaigns I have noticed a trend.

A campaign which has a lot of rewards which are opened by hitting smaller goals is more likely to be funded than one which has all the rewards open when a large goal is hit.

I have also noticed that sometimes you need to change those goals. Talk to your potential backers. If a later goal is more loved than an earlier one switch the price points around.

It may just help you open more targets.

Be Ready for People to Not Pay.

We all have issues which come up and it means we have to drop out. I have had to do this a few times before a Kickstarter ends and I always try and make sure it keeps the project funded. Dropping down tiers instead if it is a viable option.

However, one thing I’ve noticed is that in almost every project there are a number of non-payers.

This is when the project is ended, everything is set and suddenly the project holder is left short from what they expected.

This can leave the campaigner with issues. So think of the target you need to reach your goal then add on a bit extra. Hopefully, this will allow you to make sure you aren’t left paying for things you can’t afford.

So that’s how to create a successful kickstarter campaign. I hope this helps a few people who are looking to kickstart their project on the crowdfunding platform!

Perhaps I will find myself backing you next!

Do you use Kickstarter as a funding platform or a way to back others? 

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