If you’re a home seller, it’s imperative that you have your home listed on the Multiple Listing Service. Real estate listing sites specialize in making it easy for buyers to navigate and search for their ideal home. Your listing will include all the detailed information about your property, as well as a descriptive write up and pictures.
The National Association of Realtors says that 92% of all homebuyers start their home search online. The first place buyers go when they start a home search is the internet. Fish where the fish are, as they say.
Here’s our top 10 list of real estate listing sites:
Founded in 2006, Zillow is way more than just your typical listing site. Self-described as a “media company”, Zillow has information and data on 110 million homes across the U.S. And these aren’t the homes that are listed for sale; it’s everybody and everyone’s home across the country!
In addition to their famous “Zestimates”, their name for how much your home may be worth, Zillow offers several features, including aerial, satellite views of homes, and prices of comparable homes in the area. They also provide basic information on a given home, such as square footage and the number of bedrooms and bathrooms. Users can also upload information about their own home, such as a recently remodelled kitchen or the addition of a swimming pool.
Trulia is a residential real estate listing site for homebuyers and home sellers. Real estate agents and Realtors list properties for sale, while homeowners can utilize the tools and breadth of information provided.
Trulia’s most unique feature is providing price trend information by using listing and public data. This shows how the price of a home has changed over a period of time, as well as comparing that house price with other homes in the same zip and the same city. Zillow acquired Trulia for $3.5 billion in 2015.
realtor.com started out as a network website for members of the National Association of Realtors. Then NAR partnered with Move.com and came up with an agreement that Move run the site, for a nominal fee. realtor.com relaunched in 1996 as one of the first home listing sites, borrowing and utilizing listing data from the MLS. realtor.com has declared themselves the largest real estate listings website in the United States and it boasts the most current listing update times.
Fizber.com specializes in helping FSBOs (For Sale By Owners) market and sell their properties. Fizber offers marketing tools and packages, some for a flat fee and others a la carte. These customizable solutions include signs, flyers, ads and the ability to get their listing onto the MLS and then on national listing sites and/or social media sites.
Redfin is a full-service, yet discount real estate brokerage that uses modern technology, video walkthroughs mostly, to help people buy and sell homes.
The company was founded in 2004 in Seattle, and unlike the other major real estate web listing sites such as Zillow, Trulia and Realtor.com, which get the majority of their earnings from ads and agent lead generation, Redfin operates as a brokerage and makes money when users buy or sell homes with its discount real estate agents.
Homes.com provides real estate marketing and media services including brand advertising, property listing syndication, reputation management and lead generation. “Real Estate Search” is Homes.com’s flagship product and it allows consumers to use in-depth search filters such as features, price, property type and location. Their “Home Values” channel allows consumers to research local home valuations, property specs and customer demographics.
RE/MAX, which stands for “Real Estate Maximums,” is a national real estate brokerage and company that sells successful franchises throughout the U.S., and sometimes internationally. Highly recognized for their hot air balloon marketing and branding images, the real estate franchise has been the number one Realtor and real estate agent franchise in the U. S. and Canada since 1999. Their website allows property listings amongst their network of agents.
Founded in 2005, HotPads uses maps and colourful graphics to list and categorize homes for sale. Users can navigate an interactive map to find the home and particular features that they are looking for.
Home for sale listings show up and are represented by an address. This lets users choose a specific home for sale listing, which is displayed as a colour-matching icon. In 2012, HotPads.com was acquired by Zillow for $16 million.
Founded in 1999, Zip started as an independent U.S. real estate brokerage firm. Their licensed agents, with offices nationwide, used ZipRealty.com. as a unique way to sell properties. After 15 years of working this tech-focused angle, the company was acquired by Realogy in 2014.
Each year over 100 million people search for homes on Movoto.com. With over 30,000 properties sold, Movoto is considered by many real estate industry experts to be quite influential in the online real estate world. Their listing site is fun, colourful and super easy to navigate.
Movoto plans to grow by using actual physical locations in California. This “click and mortar” strategy aims to provide their customers with superior services and tech solutions.
Where The Buyers Are
This top ten collection of real estate sites is based solely on our criteria and our opinion.
Buyers are online, so as a home seller, you should be too! We invite you to get online and visit these sites, and others, to experience their functionality and usability.
If you are looking for some ideas for ways to make your home more sellable then check out this post on 4 Home Improvements to Help Achieve a Quick Sale.