Many people like the idea of writing a blog and getting their thoughts out there to the broader world. Some are drawn to this idea out of a desire to share their stories, while others feel that they have a duty to express their expert viewpoints on a given subject to the general public.
Other people, still, may not even be drawn to the idea of running a blog in any real sense, but feel compelled to blog as one element of their broader marketing campaign for their business or personal brand.
People, not surprisingly, tend to blog about subjects they are interested in, informed about, or both. Property law blogs will often be run by property lawyers, and parenting blogs by parents.
But even if you have a wealth of expertise in a given area, there is more to a successful blog than just showing off your knowledge. You need to offer your readers something valuable.
Here are some ways to achieve that.
Be as honest as possible about the subjects you cover
Many blogs lack something essential, in that they are written by people who are motivated, for one reason or another, to hold themselves back and not say too much, or reveal too much about themselves or their own experiences or thoughts.
Like a blog post should be presented in a balanced way, and while there’s no need for you to share every intimate detail of your life with a stranger, if you are unwilling to honestly communicate about the topic you’re covering, the post is unlikely to reach your reader on a deeper, and more fundamental level.
A key part of what makes a blog interesting and valuable is the fact that it can be peppered with personal anecdotes, cautiously offered opinions, and suggestions. If you detach yourself from your content too much and try to write it from a completely detached third person perspective, it will likely read like something from Wikipedia.
Write the blog posts that you would have wanted to have read
One of the key reasons for the existence of blogs, is to help resolve and offer solutions to problems — both your own, and also those of your audience.
One of the best ways to orient yourself appropriately, so that your blog post is going to do the greatest possible good, is to try and write the blog post that you would have wanted to have read when dealing with a particular problem.
If, for example, you had a particularly bad depressive episode last year but moved past it, share how you moved past it and what insights were helpful to you at the time. Solve problems.
Recommend ways and resources that your readers can use to progress on their own paths
Offering suggestions on your blog is great, but it is also very important to have enough humility to realise that you may not have all the answers on a given subject.
Whenever it seems appropriate, you should recommend your readers books, courses, therapeutic techniques, or concepts which they can apply on their own personal journey, to reach their own, more personalised conclusions.
Your blog should be a valuable resource not just for what you have to say, but for the thought and investigate processes you’re able to inspire.
This is a collaborative post.