Make Your Blog Valuable to Your Readers
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Make Your Blog Valuable to Your Readers

Many people like the idea of writing a blog and getting their thoughts out there to the broader world. Some are drawn to this idea out of a desire to share their stories, while others feel that they have a duty to express their expert viewpoints on a given subject to the general public.

Other people, still, may not even be drawn to the idea of running a blog in any real sense, but feel compelled to blog as one element of their broader marketing campaign for their business or personal brand.

People, not surprisingly, tend to blog about subjects they are interested in, informed about, or both. Property law blogs will often be run by property lawyers, and parenting blogs by parents.

But even if you have a wealth of expertise in a given area, there is more to a successful blog than just showing off your knowledge. You need to offer your readers something valuable.

Here are some ways to achieve that.

Make Your Blog Valuable to Your Readers

Be as honest as possible about the subjects you cover

Many blogs lack something essential, in that they are written by people who are motivated, for one reason or another, to hold themselves back and not say too much, or reveal too much about themselves or their own experiences or thoughts.

Like a blog post should be presented in a balanced way, and while there’s no need for you to share every intimate detail of your life with a stranger, if you are unwilling to honestly communicate about the topic you’re covering, the post is unlikely to reach your reader on a deeper, and more fundamental level.

A key part of what makes a blog interesting and valuable is the fact that it can be peppered with personal anecdotes, cautiously offered opinions, and suggestions. If you detach yourself from your content too much and try to write it from a completely detached third person perspective, it will likely read like something from Wikipedia.

Write the blog posts that you would have wanted to have read

One of the key reasons for the existence of blogs, is to help resolve and offer solutions to problems — both your own, and also those of your audience.

One of the best ways to orient yourself appropriately, so that your blog post is going to do the greatest possible good, is to try and write the blog post that you would have wanted to have read when dealing with a particular problem.

If, for example, you had a particularly bad depressive episode last year but moved past it, share how you moved past it and what insights were helpful to you at the time. Solve problems.

Recommend ways and resources that your readers can use to progress on their own paths

Offering suggestions on your blog is great, but it is also very important to have enough humility to realise that you may not have all the answers on a given subject.

Whenever it seems appropriate, you should recommend your readers books, courses, therapeutic techniques, or concepts which they can apply on their own personal journey, to reach their own, more personalised conclusions.

Your blog should be a valuable resource not just for what you have to say, but for the thought and investigate processes you’re able to inspire.

This is a collaborative post. 

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Make Your Blog Valuable to Your Readers

This article has 19 comments

  1. robin rue

    I love the idea about writing what I would want to read. I pretty much always do that, but then I feel the need to add in extra stuff.

  2. Ellen

    I love your tip to be honest on your blog. I am often honest in my posts when it comes to my cooking.

  3. Everyday Made Fresh

    I write this exact way. It has made all the difference in my blog too. However, I wouldn’t want to be fake on my blog, I would hate to think my family and friends that read it would be like…that is not her in real life.

  4. Candy

    All wonderful information to know and use. I want useful information that really helps with my life

  5. Tasheena Nicole Johnson

    These are wonderful tips! I love reading authentic blogs. It really makes them so much more relatable.

  6. Amber Myers

    I try to do all of this! I always want to have a quality blog. I tend to write about real life, which is what I personally like to read.

  7. Jenn

    This is a great post. I love your tips. I really need to focus more on my content. It’s so easy to let me day job and life offline to get in my way. I miss having more time for myself. I need to find it.

  8. Pam

    I always try to be honest with my readers. A lot of times you can tell when someone isn’t very knowledgeable about something or is just not being truthful about it, even through blog posts,

  9. Leigh Anne Borders

    This comes right in time for me. I have been blogging for quite awhile and really want to step up my game. These tips will certainly help me.

  10. Angela Bethea

    Totally agree with these tips, especially the part where you write what you have wanted to read. These are quite helpful especially those who are new to blogging.

  11. Chubskulit Rose

    When you write something you are passionate about, it flows easily. These are great tips for all us bloggers.

  12. Brit Strawbridge

    These are some great tips! Being truthful is 100% important, and I completely agree with writing about stuff you would want to read!

  13. Jeanine

    This is great. Really great info and very helpful. I know as a blogger I am always trying to make sure my blog is valuable to everyone!

  14. Anonymous

    This is honestly the only way to run a blog. If you make people value it, then they don’t even think twice about coming back!

  15. Sara Welch

    This is a great post with some great ideas. I need to add some value to my blog it seems!

  16. Heather

    This is such a great topic. It’s easy to get caught up in so many other things that we forget to always remember our audience is the reason why we’re here.

  17. Jocelyn @ Hip Mama's Place

    I have been blogging for over a decade now, but I’m still learning everyday. These are great tips for any blogger- new or seasoned!

  18. Mellissa

    These are really good tips. Very valuable and practical to implement at any point. Thanks for sharing.

  19. Anonymous

    I always try to post things I would want to read! I try to be honest too. I think it is easier to write that way.

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