How to Increase Your Instagram Engagement

How to Increase Instagram Engagement

Whether you’re new to Instagram or have been using the platform for a while, learning how to increase Instagram engagement can be tricky! Do I post too often? Do I not post enough? Did I use the right hashtags? How do I know what my readers like?! I’m not an expert, but I’ve been working on increasing my following and engagement on all platforms, and I’m going to share a few things that have worked for me!

Instagram engagement

How to Increase Instagram Engagement

Include a call to action. What do you want your followers to do? Whether you want a heart, a comment, or something else, make sure you have a clear call to action so everyone knows what you want them to do. If I like a photo, I’ll double-tap it. However, if the poster has asked me to leave a comment, I’m likely to do that as well. If you don’t ask, I won’t comment nearly as often.

Don’t ask for too much. On that same note, don’t ask for comments on every. Single. Image. That’s annoying, and people are going to stop seeing your call to action if you repeat it on every photo! If you want your followers to visit your blog, say so – but do so sparingly.

Mix it up. If you usually ask for likes, ask for a comment. If you usually ask for them to visit the blog, don’t ask for anything at all. Or, ask a question instead of asking for them to do something. “Which colour do you like best?” is a great question to ask, no matter which niche you’re in. You can post paint samples if you’re a DIY blogger, or nail polish if you’re a beauty blogger!

Be consistent. Just like with any other social platform, consistency on Instagram is key. Post regularly (a few times a day is fine), and interact with your followers! Respond to mentions and comments in a timely fashion. If you post daily and then don’t post for a while, a few of your followers might “forget” about you. Likewise, if you post 10 images in a two hour period when you usually only post once a day, they’re going to be annoyed.

Quality over quantity. This goes without saying, I think, but it’s worth mentioning briefly anyway. Just like with blogging, quality matters much more than quantity when it comes to posting on Instagram. Before you post, ask yourself: Does this deliver quality?

Stick to a theme. While you don’t have to box yourself in to posting about just one or two things, it’s nice to have a theme – and not just on Instagram, but across all social media platforms! While each platform is completely different, your brand remains the same and your posts should reflect that.

Be a friend. Mention friends in posts to try and boost their followers and engagement. They will most likely return the favour, but don’t expect it! Scroll through and “like” their images, and leave comments when you have time. Do not, under any circumstances, comment with things like “Great photo! Go like mine!” – or anything of the sort. That is spammy!

Hashtags, hashtags, hashtags. Use hashtags, but do so in a way that makes sense and is effective. For example, if you’re posting a picture of your morning run, would you simply hashtag it “#run”? No, of course not! You also wouldn’t want to add a caption like “Morning run!” with 32 hashtags after it.

I like using 5-10 hashtags, depending on the subject and the length of the caption. Using general hashtags like “#run” might seem like a good idea, but specific hashtags generally give you better results. Though you don’t want to get too specific (#earlymorningrunwithmydogsteve), hashtags like #morningrun, #runner, #iloverunning might work well.

What has worked for you? Share your Insta-tips in the comments!

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This article has 48 comments

  1. Robin Rue (@massholemommy)

    Loving all of your tips. I am in a few commenting pods and they have REALLY helped me increase engagement.

  2. tara pittman

    Thanks for the tips. My Instagram needs a boost, I will try these.

  3. Cynthia Gartung

    I haven’t been a super active Instagram user. I will try these and maybe it’ll propel me and turn me on to it!

  4. Jeanette

    Great tips. It’s so easy to like a photo or leave a comment. And often you will get that in return from others, so it’s a win-win situation!

  5. Rachel @ Coffee, Cake, Kids

    Some great tips here. I think I’ve finally got my Instagram nailed after years of trying out different strategies.

  6. Terri Beavers

    These are wonderful tips to increase my instagram engagement. I’m having trouble getting others to engage in likes and comments. I’m trying to mix my photos up.

  7. Dina

    I need to do more interacting on instagram. I do try to return comments and likes if I can. I’m going to use your suggestions.

  8. Melanie Bustos

    Great advice, Instagram is my favorite social media account to use these days.

  9. Jenn @ EngineerMommy

    Instagram can be tricky. I find it’s important to post at the right time, include a lot of relevant hashtags and ask questions in the caption! Thanks for sharing your tips!

  10. Liz Mays

    Great advice here! It’s important to be consistent and those hashtags help a ton!

  11. Pam

    We have been working on growing our Instagram and improving our engagement. Being consistent has really helped us.

  12. William Sweeney

    These are great tips!! It can be so hard sometimes to tell what is working for Instagram and gaining more interaction!

  13. Dee

    I am not big a using Instagram at all! I know that is bad, but I could never get into it. I do on every once in a while to check out the people I follow but that is it. You list so great tips, but do need to keep in mind if I decide to use it.

  14. Heather Pfingsten

    Great tips. I am trying to work on Instagram and have been struggling a great deal. I don’t have a specific niche … meaning, I’m not a beauty blogger, so I tend to post what I find beautiful or what I am working on for the day, etc… Definitely keeping all of this in mind as I move forward. Thank you!

  15. Diana

    I am currently building my IG following and these tips are wonderful! Thanks so mmuch for sharing. I definitely need to work on posting more consistently – and stopping by friends accounts to show them some love is a great idea!

  16. Amy Jones

    Wonderful tips for instagram! I personally don’t use it that much but these seem very helpful nonetheless

  17. Mimi Green

    Hashtags are king for sure. I recently switched over to a business account and I’ve noticed more likes, more reach and the analytics are dope too.

  18. Melanie Smith

    I don’t use Instagram that much but I think I have to do it. Great tips!

  19. Jenny

    I’ve just started focusing more on instagram and can say hash tags do help, but I use the max of 30.

  20. Elizabeth O.

    Instagram is just like any other social media website, you need to interact and to be active so that you’ll get a good following! I like the tips that you have here, they are definitely helpful!

  21. LaShawn

    Great tips! Being active, consistent and posting great content has worked well for me too. And engagement on instagram is so important!

  22. Rebecca Swenor

    These are great tips for increasing the Instagram engagement. I really do like the mixing up what you are asking followers to do because people don’t like doing or seeing the same thing all the time. Thanks for sharing these Instagram tips.

  23. Caroline Doherty

    Love these tips. I stopped using instagram a while ago. Couldn’t make sense of how to use it. I will give it a try again and see how I get on.

  24. Jasmine Watts

    These are such wonderful tips and I need to follow these to improve engagement in Instagram account!

  25. Nancy L.

    Thanks for the wonderful tips! I have been slacking off on posting to Instagram lately. Sometimes social media sharing can get overwhelming and I often forget about Instagram.

  26. Echo

    These are great tips. I have been learning a lot of new tricks with Instagram lately!

  27. Heather S-G

    With Instagram rolling out so many changes, it’s always great to have a few tips. I would love to be inspired by Instagram again!

  28. aaronica @ the crunchy mommy

    Hashtags really work well for me. That and the occasional post of myself.

  29. Rosey

    I never know what hashtags to use. I do like Instagram though. One of my faves.

  30. Leigh Anne Borders

    Great ideas for improving yourself on Instagram. I have also found that using hashtags helps as well. I generate lots of likes from doing that.

  31. Karlyn Cruz

    These are great tips. I will share this with my friends who are on IG.

  32. ricci

    These are great tips on increasing Instagram engagement! Thanks!

  33. Kathy Kenny Ngo

    As a blogger, I need to be active on instagram too. Thanks for the tips. Will do this!

  34. Laura, the seasonal child

    Some great ideas, will be sure to use some of them. Thank you.

  35. Karlaroundtheworld | Karla

    Well, that helps! I guess consistency is something that most people are having difficulties, including my failed account before. Hashtags really work because it lets you spring up there from searches.

  36. Wildish Jess

    Great tips! I’ve been working on my following lately and have grown almost 4k followers in 2-3 months!

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