This week I have a run of amazing take over bloggers, to kick the week off I have a post from Emma at EmmaDrew.info. She is someone who has managed to turn her blog into a thriving business and she now earns a marvellous amount. So I am thrilled to be able to host some tips from her on using affiliate marketing to earn some precious pennies.
Affiliate marketing is one of the many ways that bloggers can make money. Bloggers promote a product or service, and when a reader clicks through and makes a purchase or signs up, the blogger will receive a commission. The money they receive depends on a number of factors, but it can add up to a substantial amount of money. A lot of bloggers are earning serious money from affiliate marketing, whilst others are banging their heads against a brick wall, trying to increase their affiliate sales. Here are some tips for increasing your affiliate income from your blog.
Find out what your readers want
Your readers will only purchase from you, or your affiliate links, if you are providing them with something useful. For example, are you a parent blogger who has found an amazing product to make bedtimes easier? That is the sort of product your audience will probably like to hear about.
There are a few ways to find out what your readers want. The easiest way is to find out your top five to ten posts of all time to see what they are about. You can also take a look at your existing affiliate income and see if something is out performing the rest.
Use affiliate links with images
If you are promoting a product and you have a photo of that product within your blog post, be sure to link the image using your affiliate link.
To do this, in most platforms you can select the image and then an edit button will appear, and you can add your link there.
As internet users, we love to click on images, and I find that I get more affiliate sales when I link the images to the product.
Grow your traffic
Growing your traffic should always be on your mind, and this can really help to increase your affiliate income. The average conversion rate is 2%, meaning that for every 100 people landing on a particular blog post, 2 of them will click through and make a purchase. There are plenty of ways to increase this conversion rate, however you should see your affiliate income increase as your traffic increases.
Create a tutorial
Tutorials are great for driving traffic to your blog, especially with SEO (Search Engine Optimisation) and Pinterest, but they are also fantastic for increasing your affiliate income.
You can create a tutorial for anything that your readers would find useful. If you are blogging about blogging then a tutorial on setting up your own blog would not only be useful to your readers, it would help you to earn more affiliate income by promoting your web hosting provider. If you are writing a blog post about a craft activity, you can link to the products you have use for the activity.
There are plenty of ideas for tutorials that your readers will love, and that will earn you affiliate commission.
Don’t stick to one affiliate program
Amazon is probably one of the easiest affiliate programs to use, however, if you are just using the Amazon Associates program then you aren’t going to earn too much in affiliate commission.
You can also register for Awin (previously Affiliate Window) who have lots of big names on there, or install something like Skimlinks which will automatically turn your existing links into affiliate links. If you are struggling to reach your first payment with Awin then here are some ideas for you.
Make sure that you have the correct affiliate marketing disclosure
In the United Kingdom, affiliate disclosure isn’t law, however there are guidelines provided by the Advertising Standards Agency about how affiliate links are disclosed, both on websites and on social media.
Within blog posts, there are a few things you can do. You can use “ad” at the start of a blog post, or within the title or entry meta, or state that anything with an asterisks (“*”) is an affiliate link. I actually have “this post may contain affiliate links” built into my theme for the avoidance of doubt.
When an affiliate link is shared on social media, you should be using some sort of disclosure such as “ad” or “aff”.
Whilst their guidelines aren’t law, they give your readers transparency, and if you are providing them with useful content then they usually won’t mind that you are making some money out of it.
I hope that you have found these affiliate marketing tips useful, and you have some ideas of things you can do to increase your affiliate income.